Due to the development of social media platforms and digital technologies, it has become quite daunting for communication enterprises to meet the ever-increasing demands of the customers while providing a feature-rich service. It does not require saying that customers nowadays are looking for sharing their experiences and communicating with others on social media in real-time while looking for easy access to content anywhere at any time.
Furthermore, the need for exceptional network and dedicated customer service has also been at the forefront of the demands of the consumers of today. So, the struggle to sustain in the market and grow their business has been quite challenging for every communication service provider.