So, the companies must go through a digital makeover to efficiently serve the customers of today. As the demographics of today’s consumers become younger, a digital approach will help utility enterprises to efficiently engage and earn customer loyalty. Of course, young consumers are more aware and they seek to be served through their mobile devices as well as over different social channels. More importantly, they are more interested in self-servicing models and seek transparency in consumer patterns while rooting for cost-effective plans. Hence, it is important that the companies understand the diverse the needs of their customers. Plus, design their services in such a way that they can completely cater to the needs of the consumers thereby satisfying them.
